The Rebooting

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The latest theses, insights, and blog posts from The Rebooting

Lessons of 2023

December 18, 2023

2024 storylines

December 14, 2023

Podcasts as ‘nuance media’

December 12, 2023

The platform-publisher divorce

December 11, 2023

The decline of mass media

December 07, 2023

Message recieved

November 30, 2023

Message received

November 30, 2023

Thoughtful mercenaries

November 21, 2023

Narrative violations

November 20, 2023

Interface shift

November 14, 2023

The state of subscriptions

November 09, 2023

Twilight of the brands

November 07, 2023

System players

November 06, 2023

Adventures in sales

October 31, 2023

The B2B-cession

October 30, 2023

The B2B events reset

October 24, 2023

Age of ambiguity

October 23, 2023

Moving past ZIRP

October 18, 2023

Retail media rising

October 17, 2023

Mary Meeker was wrong

October 16, 2023

‘Screw the algorithm’

October 12, 2023

Newsletter moneyball

October 10, 2023

Old playbooks

October 09, 2023

Product people

October 05, 2023

The publisher/agency model

October 03, 2023

Serious People

October 02, 2023

Back to the future

September 28, 2023

Ad targeting in transition

September 26, 2023

Media's uncanny valley

September 25, 2023

Ecosystems

September 21, 2023

From CPM to CPA to LTV

September 19, 2023

The publisher doom loop

September 18, 2023

The messy middle of video

September 14, 2023

RIP traffic

September 12, 2023

Scenes from the rebundling

September 11, 2023

Sequencing

September 07, 2023

When data misleads

September 06, 2023

Puck's subs + ads formula

September 05, 2023

Editorial scorecards

August 24, 2023

The long run

August 22, 2023

The independent path

August 17, 2023

The next wave of B2B media

August 15, 2023

More with less

August 03, 2023

Hollywood's doom loop

August 01, 2023

The pivot to events

July 27, 2023

Distribution disruption

July 20, 2023

The talent premium

July 13, 2023

Twilight of the open web

July 06, 2023

Dark patterns

June 29, 2023

AI in the Riviera

June 22, 2023

Cannexiety on the Côte

June 19, 2023

Reforming advertising

June 06, 2023

B2B’s moment

May 23, 2023

Nostalgia

May 16, 2023

Ambient media

May 11, 2023

Elon Musk: Web 2.0 man

May 02, 2023

In praise of friction

April 18, 2023

Media's small-ball era

March 28, 2023

Formats

March 23, 2023

Media schadenfreude

March 21, 2023

Curtailed ambition

March 16, 2023

SVB blame games

March 14, 2023

RIP Recode

March 09, 2023

Panic at the LLM

March 07, 2023

Changing lanes

February 23, 2023

The new subscription bundle

February 21, 2023

Chatting

February 16, 2023

The race to define AI

February 14, 2023

Chaotic energy

February 09, 2023

Optimism, AI and backlashes

February 07, 2023

Leverage

February 02, 2023

Villains

January 26, 2023

Real media

January 24, 2023

Ownership

January 19, 2023

Media's identity crisis

January 17, 2023

The AI effect

January 12, 2023

Newsletter growth

January 10, 2023

Hangovers

January 05, 2023

Audience-first local news

January 03, 2023

Things I learned this year

December 22, 2022

Trendlines of 2023

December 20, 2022

Getting fitter

December 15, 2022

Fixing local news

December 13, 2022

RIP platisher

December 08, 2022

The limits of going direct

December 06, 2022

Revenge of the makers

December 01, 2022

Micropayments again

November 29, 2022

Sam has crazy hair!

November 17, 2022

What's next for ad tech

November 15, 2022

Delusions of grandeur

November 10, 2022

Finding middle ground

November 08, 2022

Silicon Valley's pivot to paid

November 03, 2022

Big Tech in transition

November 01, 2022

Two years in

October 27, 2022

AI is coming for media

October 25, 2022

The rebirth of magazines

October 20, 2022

Unbundling the news article

October 18, 2022

Ephemeral brands

October 13, 2022

After the newsletter boom

October 06, 2022

Turnarounds

October 04, 2022

Numbers games

September 29, 2022

Going solo

September 27, 2022

New podcast

September 20, 2022

The flight to niche

September 15, 2022

House of personal brands

September 08, 2022

Sales

August 18, 2022

The business of hip hop

August 16, 2022

Makers and takers

August 11, 2022

The triumph of DC media

August 09, 2022

The dishwasher chronicles

August 04, 2022

The Hustle 2.0

August 02, 2022

Gary in Chicago

July 28, 2022

Why Industry Dive won

July 21, 2022

B2B shouldn't be boring

July 19, 2022

Paperboy chronicles

July 14, 2022

The rebundling

July 12, 2022

Toxic positivity

July 07, 2022

Personalization

June 30, 2022

The Dotdash playbook

June 28, 2022

Cannes rules

June 23, 2022

Slow news

June 21, 2022

Humanistic media

June 16, 2022

The Barstool playbook

June 14, 2022

Why events still matter

June 09, 2022

Time’s Web3 bet

June 07, 2022

Jobs to be done

June 02, 2022

The pivot to privacy

May 24, 2022

The future of Forbes

May 17, 2022

Arbitrage media

May 12, 2022

RIP good times

May 05, 2022

Signaling premium

April 28, 2022

Human ad products

April 26, 2022

Rethinking paywalls

April 20, 2022

The future of work

April 18, 2022

Metrics

April 13, 2022

Product

April 06, 2022

Slow growth

March 30, 2022

How Skift survived Covid

March 28, 2022

Autonomy

March 09, 2022

End of an era of ad targeting

February 23, 2022

Peak news

February 16, 2022

The Mayo Game

February 09, 2022

Primary-engagement media

February 02, 2022

The return to scarcity

January 26, 2022

The rich niche

January 19, 2022

Web3 and its discontents

January 05, 2022

The 2021 Rebooting Awards

December 29, 2021

Storylines of 2021

December 22, 2021

Why crypto

December 01, 2021

Simplification

November 24, 2021

SKU media vs brand bundles

November 17, 2021

Introducing The Rebooting Show

November 15, 2021

Why design matters

November 10, 2021

Creator-led media businesses

October 27, 2021

Rethinking growth

September 22, 2021

Context matters

September 08, 2021

What CEOs often get wrong

August 25, 2021

The limits of data

August 18, 2021

The power of partnerships

August 11, 2021

Systemic failures

August 04, 2021

Embracing uncertainty

July 28, 2021

The role of product

July 21, 2021

The problem with email

July 14, 2021

Rethinking scale

July 07, 2021

Hitting the wall

June 30, 2021

Widening the aperture

May 26, 2021

Bait and switch

May 19, 2021

Less is more

May 05, 2021

The rise of news products

April 14, 2021

The unbundling of events

March 03, 2021

Consistency

February 17, 2021

The best way to make money

February 10, 2021

The power of doing nothing

February 03, 2021

Brevity

January 27, 2021

Launching new brands

January 20, 2021

Making mistakes

January 13, 2021

Finding your mission

January 06, 2021

The 2020 Rebooting Awards

December 23, 2020

Building great editorial teams

December 16, 2020

Audience-first publishing

December 09, 2020

Building a membership funnel

December 02, 2020

Houses of brands

November 25, 2020