The Pre-PMF Guide to Product Management: How to Move Faster and Stop Throwing Away Your Roadmaps

December 05, 2023

What’s going on with pricing this year? A deep dive into 2023 pricing data.

November 30, 2023

B2B Marketing in 2024: 8 Trends That Are Changing the Game and What They Mean for Your Business

November 28, 2023

The Definitive Guide: Product Analytics for Product-Led Growth

November 21, 2023

You’re Doing ABM Backwards. Here’s Why & How to Fix It.

November 16, 2023

How an AI sidecar product drove 30% of sign-ups: Eraser’s founder on building and growing DiagramGPT

November 14, 2023

How to Maximize ROI on Your Early Paid Advertising Efforts

November 09, 2023

[Report] 2023 SaaS Benchmarks: A New North Star, Monetizing AI & Pockets of Resilience

November 08, 2023

Your Guide to Outbound Automation: How Thena 10x Outbound Without BDRs

November 02, 2023

Mastermind: Join an Exclusive SaaS Founder Community

October 31, 2023

Sales Hiring Crystal Ball: How to Hire Sales Leaders Who Thrive

October 26, 2023

The 3 Part Framework for Designing Efficient B2B SaaS Organizations in 2024 and Beyond

October 24, 2023

[Report] 2023 State of SaaS Pricing: How B2B Leaders Use Pricing to Come Out on Top

October 19, 2023

How to Future-Proof Your SEO Strategy: Decoding the True State of Generative AI SEO with Expert Eli Schwartz.

October 17, 2023

How CMOs Can Defend Marketing Dollars in a Time of Dwindling Budgets

October 12, 2023

How to Write a SaaS Homepage that Actually Converts

October 10, 2023

What’s Next for Sales? 6 Steps to a Sustainable Sales Practice.

October 05, 2023

How to Hire a Product-Led Sales Leader – at Every Stage

October 03, 2023

How to Hack Your Way to a World-Class Product Marketing Org

September 28, 2023

SaaS Packaging 201: 9 Advanced Lessons for Better SaaS Packaging

September 26, 2023

Product-led Sales: An In-depth Blueprint for Action

September 21, 2023

Avoid These Common CAC Payback Period Mistakes

September 19, 2023

Meet Our Newest Investments: Chargeflow, Parabola, PartsTech & Voiceflow

September 14, 2023

The Marketing Playbook I Helped Create Doesn’t Work Anymore. Here’s the New B2B Marketing Playbook.

September 12, 2023

Who Owns Growth in SaaS? It Depends. Here’s What the Data Says.

September 07, 2023

Here’s How to Increase Sales by 33% without Hiring More Reps: A Guide to Simplifying Sales and Protecting Selling Time

September 06, 2023

The 5 SaaS Pricing Mistakes You’re Probably Making (And How to Avoid Them)

August 31, 2023

Pleo’s Haresh Bajaj on How PLG + Sales Put the Company on the Path to Crossing €100M ARR

August 29, 2023

The Evolution of Miro’s User Onboarding: Why Big Investments Didn’t Stick, and Smart Iterations Won

August 24, 2023

The Can’t Miss SaaS Events We’re Attending (and Hosting) This Fall

August 22, 2023

The Ultimate SaaS Pricing Resources Guide

August 17, 2023

Pinecone’s Journey to 10,000 Sign-ups Per Day

August 10, 2023

From $10M to $100M+ ARR: Five CFO Learnings

August 08, 2023

4 Tips to Monetize APIs With Usage-Based Pricing

August 01, 2023

Your Guide to Sales Compensation & PLG

July 27, 2023

Introducing the “Simplify Your Sales Environment” Series

July 26, 2023

Scaling Product Management: Strategic Investment Allocation

July 20, 2023

Can PLG beat Salesforce?

July 13, 2023

How Wiz Built A Must-Have Category – And Hit $100M ARR in Only 18 Months

July 11, 2023

Lessons Learned Scaling to $5B With Cockroach Labs’ CEO

June 27, 2023

Discovering Your Ideal Users: How Visily Scaled to 100K Signups in 5 Steps

June 22, 2023

Scaling Product Management from Series B to IPO: How to Optimize Your Pricing & Packaging

June 20, 2023

PLG and Sales in 2023: How to Combine Them for Efficient Revenue Growth

June 13, 2023

4 Steps For Hiring Your First Finance Leader For Your Startup

June 08, 2023

SaaS Metrics 2.0: The Case For Next Era Metrics Playbook

June 07, 2023

How SaaS Founders Can Reach the Gen Z Market

June 01, 2023

Your Guide to Growth Marketing & PLG

May 31, 2023

Scaling Product Management From Series B to IPO: Establishing a Customer-First Org

May 25, 2023

Typeform’s viral growth – and its disruption?

May 23, 2023

How To Optimize Your Free Trial

May 17, 2023

Analyzing 3 Cybersecurity Customer Segments: Is PLG Right for Your Business?

May 16, 2023

Inside ClickUp’s Journey to 8 Million Users

May 11, 2023

The Journey To 2x+ Growth: 5 Steps To a Successful Pricing Overhaul

May 09, 2023

Think $1M ARR Means You’ve Achieved Product Market Fit? Think Again.

May 04, 2023

The Founder’s Guide To Startup Advisors

May 02, 2023

Inside Hootsuite’s Product-led Growth Journey

April 28, 2023

Introducing OpenView’s 2023 State of SaaS Talent Report

April 26, 2023

Building For The End User With HubSpot’s Christopher “Millsy” Miller

April 25, 2023

Aha!’s Bootstrapped Journey From $1 To $100M+ In ARR

April 18, 2023

Scaling Product Management: How to Hire and Build High-Performing Teams

April 13, 2023

Your Guide to PLG Pricing 201

April 11, 2023

How Early-Stage Startups Can Offer Generous Parental Leave

April 06, 2023

It’s Time To Fix Your Enterprise Revenue Attribution Model

April 04, 2023

OpenView’s Next Chapter: Announcing Fund VII Dedicated To Expansion-Stage Growth

March 29, 2023

It’s Not Your Sales Leader, It’s You: How To Strike Balance in The Founder-Sales Leader Relationship

March 23, 2023

How PLG Beats Microsoft: JumpCloud’s Growth Story From 0 To $2.6B

March 22, 2023

Introducing the Scaling Product Management From Series B to IPO Series

March 21, 2023

Launching a Free Product to a Skeptical Customer Base: The PLG Journey at TrustCloud

March 14, 2023

Growing Self-serve From 0 To 70%+: The Deputy PLG Strategy For Shift Workers

March 07, 2023

Your Guide To Automated In-Product Prompts

March 02, 2023

How To Attract An Audience For Your Product

February 28, 2023

Your Guide To Product-Led Sales

February 22, 2023

The Right Problem, The Wrong Way To Fix It: Five Lessons On Building A Company From Founder Jason Ray

February 16, 2023

Bootstrapping To 8.5+ Million End Users: Inside Uscreen’s Journey to $20 Million ARR and Beyond

February 14, 2023

The 3-Part Marketing Attribution Framework All PLG Companies Need

February 09, 2023

DEI in VC: 5 Lessons on Fundraising from Black Women Founders

February 07, 2023

The State of Usage-Based Pricing: 2nd Edition

February 02, 2023

Your Guide to Product-led Onboarding

January 31, 2023

Does a Future Still Exist For Content Marketers?

January 25, 2023

Your Guide to Pricing Transformations in 2023

January 19, 2023

Your Guide to PLG for Complex Products

January 17, 2023

Four PLG Tactics to Grow Faster

January 12, 2023

Price Smart, Hire The Best, and Prove Your Product-Market Fit: OpenView’s Predictions For 2023

January 05, 2023

From 0 to 200,000 Users in 14 Months: The Tango Tale

January 03, 2023

The Best Growth Advice Of 2022

December 28, 2022

OpenView Leads $13M Series A in Mangomint, Next-Gen Salon and Spa Software

December 21, 2022

Innovate, Plan, and Grow: How CFOs Operationalize SaaS Benchmarks to Stay Dynamic

December 15, 2022

Benchmark Your SaaS Business Against Metrics That Matter

December 13, 2022

Introducing OpenView’s Next Generation Of Investors

December 08, 2022

Marketing Leaders: 3 Ways To Stay Competitive In A Changing Market

December 06, 2022

A Founder’s Guide To Hiring A CMO

December 01, 2022

Your Guide To A PLG Org

November 29, 2022

Chris Degnan (Snowflake): Leading Your Sales Team Through The Downturn

November 22, 2022

The PLG Startup’s Practical Guide To Positioning

November 17, 2022

Your Guide To AI And PLG

November 15, 2022

How do you stack up?

November 08, 2022

Inside Hotjar’s Bootstrapped PLG Strategy

November 01, 2022

SaaS Contribution Margin: Discover Where Your Money Maker Lies

October 27, 2022

Consistency And Clarity: How DevRel Leaders Make Inclusion A Priority

October 25, 2022

How To Run a Pricing Project

October 20, 2022

How Similarweb Grew To $190M Revenue Run Rate And Beyond

October 18, 2022

Why You Need New Roles And Skills For Product-led Growth

October 13, 2022

Turning Traffic Into Users: Why Branding Is Important For Product-led Growth

October 11, 2022

Katie Burke (HubSpot): Leading With Clarity In An Uncertain Market

October 06, 2022

Should You Buy A Media Company?

October 04, 2022

How to Grow Faster With (Near) $0 CAC

September 29, 2022

Time To Refine Your Metrics: Defining Growth And Success At A PLG Company

September 27, 2022

3 Ways To Prioritize Peer-To-Peer Learning In The Remote Workplace

September 22, 2022

How Supermetrics Grew To €50M And Beyond

September 20, 2022

Staying Scrappy: How To Build And Scale High-Impact Growth Teams

September 15, 2022

The When, Why, What, And How Of Adding In Enterprise Sales

September 13, 2022

Sabbatical-Curious? 5 Reasons A Sabbatical Might Be The Best Time And Money Investment You’ll Ever Make

September 08, 2022

How To Price Your PLG Product

September 06, 2022

Is Your Product Secure Enough For Enterprise Sales? Calendly’s CISO Shares His Security Tips

September 01, 2022

Treating Your Data As A Product: Layering Product-Led Growth On A Tech Stack

August 26, 2022

Balancing Online And Offline Spaces: Building A Community Around Your PLG Product

August 25, 2022

Your Guide to a PLG Series A

August 23, 2022

Spearheading PLG at Stack Overflow: How Product-Led and Sales-Led Growth Fell into Alignment

August 18, 2022

The Product-Led Growth Market Map

August 16, 2022

Value-Based Selling at monday.com: Solving Problems, Earning Trust, and Growing Accounts in 5 Simple Steps

August 11, 2022

Your Guide To Your First GTM Hire: How To Scale Your Team To Accelerate Growth

August 09, 2022

The Fight for Tech Talent Isn’t Over—How To Pivot Your Hiring Pitch for the Market

August 04, 2022

New Approaches To the Old-School Relational Database

August 02, 2022

Which Public Companies Are Product-Led? 40 At Our Latest Count

July 28, 2022

Your Guide to Ungated Products

July 26, 2022

Building Sales Teams From The Ground Up In PLG Environments

July 21, 2022

10 Best Questions To Ask Venture Capitalists Amid An Uncertain Market

July 19, 2022

Your Candidates Want A Great Remote-First Culture. How Are You Creating One?

July 14, 2022

Your Guide To Outbound & PLG: How To Accelerate Revenue Growth Without Compromising PLG

July 12, 2022

Investment Bank Overview: Working with an Advisor

July 06, 2022

Activation: The Product Metric Everyone Thinks They Need But Can’t Seem To Define

June 30, 2022

Your Guide to Reverse Trials

June 28, 2022

5 Reasons Why Startups Lose Their VP of Sales (And What To Do About It)

June 23, 2022

Annie Pearl (Calendly): Avoiding Pitfalls When Expanding Your Company’s Market

June 22, 2022

Launching Usage-Based Pricing: A Story in 3 Sprints and a 26% Increase in NRR

June 21, 2022

Venture Debt 101: Navigating the Fundraising Process

June 16, 2022

Your Guide to PLG Benchmarks

June 15, 2022

After You Announce: How to Win With Usage-Based Pricing

June 14, 2022

Efficient Growth Marketing Just Got Cool Again

June 09, 2022

Andrew Gazdecki (MicroAcquire): Busting the Myths of Selling Startups

June 08, 2022

Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022

June 07, 2022

Security and Privacy Compliance: Your Guide on Moving From Cost Center to Revenue Enabler

June 03, 2022

Your Guide to Growth Amid Uncertainty

June 02, 2022

3 Security Considerations for the Age of Connected Work

June 01, 2022

How to Announce: Crafting the Right Message for a Usage-Based Price Launch

May 31, 2022

Talent Sourcing 101: How To Fill the Top of Your Hiring Funnel

May 26, 2022

Yaw Aning (Malomo): Building Your Company On the ‘As a Service’ Part of SaaS

May 25, 2022

In the Transition to Usage-Based Pricing, Invest in Your Data for Greater Predictability

May 24, 2022

The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch

May 19, 2022

A New Era for PLG: Introducing the Age of Connected Work

May 17, 2022

How To Create a Candidate Sell Deck and Use It To Win Talent

May 17, 2022

Before You Announce: Planning a Successful Usage-Based Pricing Launch

May 12, 2022

Peter McKay (Snyk): On Hypergrowth, Hard Decisions, and Hidden Challenges

May 11, 2022

Your Guide To Customer Support & PLG

May 10, 2022

Going Usage-Based? It’s Time to Rethink your Sales Comp

May 05, 2022

OpenView Leads $18M Series A in Kintent, a Security and Compliance Trust Management Platform

May 03, 2022

Inventing Product-Led Growth: How PLG Went From An Idea to the Biggest Trend In Software

May 02, 2022

The Future of Product Led Growth Might Be Hiding Where You Least Expect It

April 28, 2022

The Different Facets of Growth: Perspectives from SaaS Leaders

April 26, 2022

May Habib (Writer): On Product, Distribution, and Lessons Learned As a Second-Time Founder

April 21, 2022

Managing Priorities, Metrics, and Motivation: Lessons Learned From Engineering Leaders

April 20, 2022

Your Guide to Webflow’s $4B PLG Engine: How Webflow Pairs Self-Service and Sales for Rapid Growth

April 19, 2022

Alex Bilmes (Endgame): Unifying Product-Led Sales with Self-Service

April 14, 2022

How Usage-Based Pricing Unlocks Rapid Growth: Stories of Scaling [eBook]

April 12, 2022

Monthly vs. Annual Contracts: Is It Time To Reconsider Your Annual Plan?

April 07, 2022

Jesus Requena (Figma): Building a PLG Data & Product Analytics Stack at Unity

April 06, 2022

Your Guide to Product Virality: How To Position Nearly Any PLG Product for Virality

April 05, 2022

Top Three Reasons a Candidate Will Reject You—And What You Can Do About It

March 31, 2022

The Five Pillars for Building an Effective Community

March 30, 2022

Your Top Hiring and Recruitment Questions Answered: Sourcing Sales Leadership

March 29, 2022

Advice for Women in Tech: What We Learned This Women’s History Month

March 24, 2022

Going Usage-Based: How Algolia Built Their Most Customer Friendly Pricing Model Ever

March 22, 2022

Common Mistakes, Tackling Searching, and Skill Test: Ask Me Anything About Hiring in 2022

March 21, 2022

How to Get More Women on Boards

March 17, 2022

If You Can Hire Here, You Can Hire Anywhere: The State of SaaS Talent Market in New York City

March 15, 2022

Implementing Usage-Based Pricing: What Your Financial Teams Need to Know

March 14, 2022

iLife: Empowering Life Insurance Agents for the 21st Century

March 11, 2022

Devang Sachdev (Snorkel AI): Nailing Your Platform Go-to-Market

March 10, 2022

Your Guide to the Hottest New Role in Software: Sales-Assist

March 09, 2022

Flexible Work, Compensation Demands, and Hiring Trends: First Annual State of SaaS Talent Report

March 08, 2022

Do We Really Need an Office? How To Build Culture With Any Type of Working Environment

March 03, 2022

Product Marketing the PLG Way: A Collection of Best Practices

March 02, 2022

Navigating Your SaaS Product Launch, Lead Generation, and Enterprise Sales: Starting From the Bottom-Up

February 24, 2022

A 4-Part Framework for Scaling Your People and Talent Function

February 23, 2022

Your Guide to Product-Led Marketing

February 22, 2022

An Inside Look Into PLG From Leaders Who Are Doing It Right

February 16, 2022

The State of Tech Leadership: Predictions and Insights from CIOs for 2022

February 10, 2022

Modern Networking for Founders: Using Social To Build Your Company

February 09, 2022

Your Guide to PLG and Community—It’s Way More Than Launching a Slack Group

February 08, 2022

4 Traits of Fast-growing SaaS Companies

February 03, 2022

Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

February 03, 2022

Why B2B Marketing Needs To Care About PLG

February 02, 2022

How To Hire Top Talent—What To Do Before The First Interview

January 31, 2022

What is Minimum Viable Security (MVS)?

January 27, 2022

Marketing and PLG: Unlocking the Opportunity for Growth

January 26, 2022

Your guide to self-serve onboarding: How to get your product to sell itself

January 25, 2022

The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers

January 24, 2022

Top Predictions For 2022 From OpenView Leaders

January 20, 2022

The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

January 19, 2022

The Ultimate Product-Led Growth Resources Guide

January 18, 2022

Pricing Transformations in 2022

January 13, 2022

How Stack Overflow Harnesses the Power of Flexible Leadership

January 12, 2022

Your Guide to Product Qualified Leads (PQLs)

January 11, 2022

Does business growth hinge on customer success? We think yes.

January 06, 2022

CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

January 05, 2022

Your 3 Pricing Strategy Choices: Grow, Skim, or Follow

January 03, 2022

Top 5 Things We Learned from BUILD in 2021

December 22, 2021

Here’s What We Learned from Casey Renner’s 2021 #WeeklyWalks

December 21, 2021

Top 3 Things We Learned from PLG123 in 2021

December 20, 2021

The Customer Success Managers’ Role in a Product-Led Growth Business

December 16, 2021

Exploring the Potential of Conscious Leadership with G2’s Godard Abel

December 15, 2021

Budget Planning 2022: Product vs. Sales

December 14, 2021

Customer Success: Leading Growth Beyond Contract Close

December 08, 2021

What is a COO (Chief Operating Officer)?

December 07, 2021

Predictable Revenue Forecasting is Possible with Usage-Based Pricing

December 06, 2021

Customer Centricity—The Secret to a More Strategic Product Roadmap

December 01, 2021

2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

November 30, 2021

The 3 Pillars of Product-Led Businesses

November 29, 2021

Product Differentiation: A Guide to Standing Out

November 23, 2021

Comet: MLOps for the Next Generation of Machine Learning

November 18, 2021

Massive Growth, IPOs, and PLG: Fifth Annual Financial & Operating Benchmarks Survey Results

November 18, 2021

Competing in a Sellers’ Hiring Market: Using Transparency and Authenticity

November 17, 2021

Measures of Success: SaaS Metrics & Benchmarks Resource Guide

November 16, 2021

Scaling Sales Channels and Teams: The Ultimate SaaS Sales Resources Guide

November 09, 2021

Why is Usage-Based Pricing on the Rise? Our Study Reveals a Growing Trend

November 09, 2021

Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

November 05, 2021

2021 State of Usage-Based Pricing

November 04, 2021

It’s Getting Hot in Here: Tips For Hiring Tech Talent In An Overheated Market

November 02, 2021

Hiring Product Managers: When Should You Hire Your First Product Person

October 29, 2021

From Idea to IPO: All the Milestones Between You and the Public Market

October 26, 2021

Start-Up Self Care: Leadership Lessons from Executive Coach Alisa Cohn’s New Book

October 21, 2021

My Product Isn’t Designed for PLG: How Can My Business Become Product-Led?

October 20, 2021

Figma’s Kyle Parrish on Using Brand Stewardship to Integrate Sales and PLG

October 19, 2021

The many flavors of developer-focused software

October 12, 2021

OpenView Leads $20M Series A in PERSUIT: The Leading Enterprise Platform for Engaging Outside Counsel

October 07, 2021